Intergrate Social Media with Email Marketing
It is impossible to ignore the importance of Social Media in Email Marketing. Facebook and Twitter have become an important tool in Marketing because of its size and reach. Currently, there are over 810 million active users of Facebook. Twitter, on the other hand, has more than 115 million active users. With these numbers, it is important for you to take into account the necessity of using Social Media with your Email Marketing efforts.
Social Media Tips and Tricks Six Tips and Tricks to using Social Media with Email Marketing
  1. Subscription Forms on Social Sites - Subscription Forms are the portal to your Email Marketing success. They allow you to give your customers a place to give you their permission to send them Email Messages. With our Email Marketing software you can easily create subscription forms. You can then use these forms to integrate with your social media.
  2. Contests & SweepstakesContests & Sweepstakes - Much like Discounts & Special Offers, you can run contests and sweepstakes that could run for several days or weeks. During this period, you could use Social Media to promote your Sweepstakes/Contests. You would inform your followers that by signing up to your List, they will be automatically be entered in your contest.
  3. Discounts & Special Offers - Creativity is very important in your Marketing plan. One way of attracting subscribers is by offering them discounts and special offers. You could use Facebook, Twitter, Google+, and other Social Media Networks to promote your offers. Discounts & Special OffersIn exchange for these special discounts and offers, you can ask potential subscribers to Opt In to your mailing list.
  4. Be Pertinent, Be Consistent, and Be Unique - Social Networking is open for all. This means that there are tons of competition out there. Therefore, in order for your voice to be heard (and, ultimately, for you to entice subscribers to signing up to your list) you would need to be 3 things: Relevant, Unique and Consistent. This means that when you participate in Social Networking sites like Facebook or even Niche sites like LinkedIN (for professionals), you have to provide information that makes sense to your audience. It has to be relevant to their needs. It must original and not just Copy/Pasted from other sites/people. And, above all you, you must be consistent. You must be in people’s radar, in their line of site, in order for you to “stick” in their minds. When you are relevant, unique, and consistent, you get people’s attention, you gain their trust. In effect, they are more likely to sign up to your list.
  5. ReferralsReferrals - Another way of acquiring new subscribers is by getting your current subscribers involved. You can provide them with incentives in signing up other people. By giving them an incentive, a referral bonus, for example, you are utilizing your current subscriber base to become a part of your Marketing arm. This is a highly effective method because, not only do you make your current subscribers happy by offering them incentives, you also gain quality subscribers because they referred to by people that are close to them.
  6. Get Social - Social Networking does not stop when you’ve signed people up to your list. Once we acquired your subscribers, we use Social Media in the email campaigns that we send to your subscribers. We can do this by adding Social Sharing tags on your Email Campaigns. By using Social Media in your email messages you will allow your audience to spead the word quicker and get noticed more than ever before.